The Society of London Theatre's Annual Report for 2009 found it to be the most successful year on record, with 14,257,922 attending performances, an increase of 5.5% from 2008. Box office takings topped half a billion pounds, rising to £504,765,690, an increase of almost 7.6% from the previous year.
London theatre tops half a billion pound mark in record year, Society of London Theatre, January 2010

In January 2008 it was stated that the Royal Shakespeare Society had seen a 72% increase in ticket buyers visiting Stratford-upon-Avon over the previous three years, resulting in over 152,000 new customers.
RSC Revolution, The Stage, Friday 4 January 2008

In 2007, it was estimated that 25 million tickets were sold annually for theatre, opera and ballet.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

A survey in 2007 found that 40% more people were visiting theatres than in 2002.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

In 2007, Equity reported that audience members for theatres outside the West End spent an average of £7.77 on food, transport and childcare per theatre visit.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

In 2007, Equity reported that West End audience members spent an average of £53.77 on food, transport and childcare per theatre visit, excluding accommodation.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

In 2007, an analysis of surveys by Equity found that 29% of overseas visitors were attracted to Britain by the opportunity to see performing arts.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

2006 saw record attendances at West End theatres of 12.4 million and revenues of over £400 million.
A Brighter Future: The case for investing in subsidised theatre, Equity, 2007

A 2002 report suggested that Circus was one of the most accessible art-forms that currently existed, with 23% of audiences coming from the 16-24 age bracket.
Airborne: mapping of youth circus activity in the UK, Arts Council England (ACE) 2007

In 2002, consumer spending on ticket sales for London's West End theatre was estimated at £298 million.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004

Two in five Londoners questioned in a survey went to the theatre in 2002.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004

In a survey in 2001, 33% of people in each region of London and the South-east were had seen a play or drama compared with 29% or fewer from other regions.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004

In 1999, it was estimated that there were roughly 22 million annual attendances at performances of music, theatre and dance in London.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004