In 2007, the International Indian Film Awards were held in Sheffield, generating an estimated £10 million for the regional economy, mainly through increased tourism.
Annual Review 2008, Arts Council England (ACE), August 2008

In 2003, 25% of screenings in a week in the West End were foreign language, compared with only 8% in the rest of London.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004

In 2001, it was estimated that 53% of men visited the cinema, compared with 47% of women.
London Cultural Capital; Realising the potential of a world-class city, Greater London Authority, 2004