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Press release - 23 June 2004 NCA celebrates union of culture and commerce at Kingly Court On 30 June 2004 the National Campaign for the Arts (NCA) will host an evening reception to celebrate Art at Kingly Court, a 12 month project promoting work from aspiring visual artists aged between 15 -35 years old. The project, supported by Arts & Business, the Foyle Foundation and Shaftesbury plc, aims to bring work by young artists to young shoppers who might not usually visit a gallery or have a chance to experience good quality visual arts. It will also give young artists of high calibre the opportunity to raise the profile of their work in a prime central London location: Kingly Court, Carnaby. The event will showcase four diverse young artists who have all recently exhibited at Art at Kingly Court. Ritesh Singh's vibrant exhibition of women's wear combines Eastern and Western aesthetics and techniques; Milena Stamboliyska's work explores the contradictions that exist between illusion and reality; Zoe Langdell's life-sized felt and ceramic multiples and larger than life cardboard constructions depict images of food; and Amy Reid's installation comprises large-scale digital prints based on live CCTV footage taken at the National Gallery. Victoria Todd, Director of the NCA said "The NCA is about highlighting the importance of all the arts to contemporary society. Art at Kingly Court will bring high quality visual art by emerging young artists to a young audience in a context that is more familiar and less inhibiting than many arts galleries. We hope that shoppers encountering Art at Kingly Court will recognise the influence and importance of the arts on their daily lives."
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